Sunday, December 11, 2011

Will Oprah's OWN Network Be To The Liking Of It's Black Audience

Oprah Winfrey’s struggling OWN cable network could be shifting its programming strategy to appeal to its African-American audience.
Execs at OWN point to the success of “Welcome to Sweetie Pie’s” as a way to tap into the network’s African American viewers, according to Adweek.
The reality show, which follows life behind-the-scenes of a St. Louis soul food restaurant, is the network’s top-rated prime-time show, averaging around 420,000 viewers.
It’s also performing extremely well among African-American viewers.
“Anytime you have a program that pops like ‘Sweetie Pie’s’ did, you start looking for what drove it,” OWN president Erik Logan told Adweek.

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