This past weekend, when folks were flocking to theaters to see 'Where the Wild Things Are,' 'Law Abiding Citizen' and 'Black Dynamite,' one film that was released without much fanfare was Ice Cube's latest, 'Janky Promoters.'
No trailer, one poster and no marketing spells disaster. 'Janky' isn't even listed in this week's top 125 films.
Initially set to be released last March by the Weinstein Co., the film was dropped down to its DVD division company, Third Rail Releasing. It was released in just 22 theaters, where it grossed a dismal $5,300. It averaged $240 per theater.
'Janky' follows the shenanigans of a pair of shady concert promoters (Cube and Mike Epps), who get in over their heads when they get a shot at booking a big-name hip-hop act (Young Jeezy). Complications come in the form of a pot-growing neighborhood nemesis named Mondo and Cube's character's son (Nickelodeon star Little JJ), who is under contract with the old man.
Also starring in the film are Terry Crews, Glenn Plummer and Tamala Jones.
In a call this week to the only theater in New York City where the film is playing, the operator stated that no one had bought tickets for the first two showings.
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