InterMedia Partners, in partnership with its portfolio company Uptown Media Group along with Blackrock Digital today announced the purchase of the assets of Vibe and Vibe.com, the preeminent brands for hip-hop & R&B lifestyle and culture. Founded in 1993 by Quincy Jones and Time Warner, Vibe has been an iconic brand for 16 years, responsible for setting trends among hip hop and mainstream culture. InterMedia is buying Vibe on the heels of the recent June shuttering of the magazine.
“Vibe is the preeminent brand in R&B and hip-hop. We feel privileged to purchase and resurrect such a storied brand,” said David Koff, Senior Partner, InterMedia Partners. “Together with the relaunch of Soul Train this fall and the rapid expansion of Uptown Magazine, a reinvigorated Vibe enables us to serve a broad spectrum of the African American audience with high quality entertainment and information.”
Vibe’s new leadership will include original Vibe team members Robert Miller and Leonard Burnett; Uptown Magazine Co-Founder Brett Wright and Blackrock Digital Partners Chris Smith and Parker McNaughton. This group will be responsible for the re-launch of the Vibe brand and businesses.
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