Friday, April 17, 2009

Oprah Does Twitter

The official answer is in regarding Twitter Chief Executive Evan Williams' teasing tweet Thursday about Friday being a "very big day": @Oprah.

Oprah issued her first tweet around 7:10 a.m. PDT Friday--the same day Williams and Twitter's top celebrity, Ashton Kutcher, will join her on the show.

"HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY," she said, in etiquette-trampling all-caps.

It's easy to roll your eyes at the Twitter hype. The 30-person company still doesn't have a business model. AGoogle advertising partnership or an acquisition would have been more exciting news for the tech crowd. But here's why the Oprah moment shouldn't be dismissed lightly.

Within about 15 minutes her first tweet, Oprah had more than 76,000 followers, with a hundred more arriving by the minute. Four hours later, she had more than 125,000.

 

Click to read.

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